The Coccinelle trade name is for local supermarkets with a total surface
area larger than 400 sq meters. Its concept is constantly adjusted to meet
consumer needs. These stores are pleasant to shop in and offer a complete
assortment of three levels of products which include national brand name
products, Belle France products and bargain products. The marketsâ€™ focus as
well as its strong point is fresh goods.
In order to distinguish itself, the Coccinelle stores have developed,
among other things, offers and services which accommodate local clientâ€™s
needs emphasizing a personal touch.
The Coccinelle stores are decorated like its logo which illustrates their
energy and ambition as well as the values associated with the name
The interior of the stores have a warm, soft and friendly atmosphere. A
large area is devoted to fresh products. These areas are functionally and
sturdily furnished with effective lighting adding to the overall
attractiveness. The linear lighting provides maximum visibility of offers
which are found on eye level shelves. The spacious aisles allow for easy
maneuverability. The food sections are marked by modern lettering and the
information is given in hand written letters to further highlight the human
factor of this selling point.
The satelite music sound system unique to the Coccinelle stores,
is punctuated by short, promotional announcements and create a cheerful,
non aggressive atmosphere.